Your small business needs to think of itself as a news source. If you don’t provide the information to your customer, the competition will. Your customer is looking and you have the ability to capture their attention.
Your Friend is Big Data
There is a wealth of information available to you about your customers that’s it becomes easier for you to answer questions that your customer are asking. It also allows you to add value to their experience on social media. By pulling this data and analyzing, your content marketing strategy can grow your business past your competitor.
Measure and Track Content Marketing
Measure your content ROI when you have call to actions and lead generation on your website. Do you have a free e-book or newsletter sign up? Perhaps a new product. Your content marketing strategy is leading someone to take an action. If your content isn’t getting someone to take action, review it and make changes.
Our digital marketing world allows for instant feedback and changes so you are able to optimize and create the highest conversions within your business for products and services. It can be as simple as button color all the way to how easy someone can read and absorb the information.
Is your content personalized and written in a way it speaks to someone? This can also have a direct impact on conversions. If someone feels they are being communicated with and not at, they are more at ease and willing to listen. When you have them listening, tell them what they want!
You’re still helping your customer, there’s just more to offer. Find our what that looks like for your business!