Social Media Marketing is more than just advertising your brand. Social Media has turned marketing into a 2-way conversation with your fans, customers, consumers. It’s important to not only know the platform, but also what your brand and business has to say.
When you look at successful brands on social media, they are engaging their fans through text, photos, and videos. The text is something a fan wants to comment, share, and engage with. They have a call to action behind the messaging. Photos and videos are meant to be something you want to share with your friends. The new marketing message is geared towards your loyal fans so they share your content. This peer recommendation is more valuable to people than traditional advertising.
Communicating on a Social Media Platform
Each of the platforms works independently of the other. While there are some crossovers and ability to share a message on multiple platforms at once, you have to see what that looks like. Each platform has it’s own audience, and those people want you to give them your undivided attention. While sharing one post on multiple platforms is easy, it may not be effective.
Your Business Voice
This is where your marketing plan, road map, strategy (whatever you call it) comes into play. It’s a guideline of what you are doing on Social Media, how you are representing your brand, and what your next steps are. Knowing your core values and mission of your business will shape what is said on social media. You’ll also want to remember that business has a personal touch to it, so don’t be afraid to share more than just the product or service you are selling.
We can help with all this and more. Our trainings, workshop, and strategy sessions give you great insight into the inner workings on social media and tips on being effective. Let us know how we can help you with your social media marketing today!