Creating content takes a thoughtful eye and lots of energy, however the payoff can be completely worth it. Content with all the right bells and whistles is something that has to be done over and over. Content marketing and any marketing is a long game that needs constant attention and nurturing.
Why Content Marketing
So why is this a big puzzle piece these days? In our increasing digital world, you are constantly vying for attention from consumers. What do they like and what do they want to share. What are they sharing now?
You already have your ideal customer outlined and profiled, look at them on social media and see what they are sharing. See your content being shared by them then create it. Having sharable content is your golden ticket.
Having people share your content is the ultimate boost in your organic reach online. It also opens you up to new prospective clients. When these prospective clients engage with your content, are they engaging the way you want them to? You always want to make sure you are putting your best foot forward in any and all content you produce.
Are you structuring your content in a way that would entice someone to share it? Think of useful information you would share from a company. The great thing as a content producer is having the ability to look at what you do as a consumer for a vantage point you can utilize. Flipping the vantage point gives a great boost to always having content on the back burner.