Snapchat has seen a surge in growth, users, and activity over a very short time-frame.  And if you think about it in the right context, it’s no wonder.  One of the biggest factors is the total immersion experience you have on the app.  Snapchat takes up the whole screen!  No distractions, no one else’s content; simply an experience with one individual at a time.

Why Personal Snapchat

Social media thrives on 2 very important emotions:  Attention & Emotion.  Regardless which side of the screen you are on, you’re either asking for of expecting these from your followers.  When you are on Snapchat, you are in it 100%.  Engaging with friends through visual and written content.  Being connected to people near and far and sharing in their lives gives us a feeling of being there.  Of learning and growing with someone.

The other component to this is Time.  On one side, you want to consume information on your time.  It’s how the world runs now.  In Snapchat’s case, time is a deadline.  The public stories we are creating and building come at a catch.  24 hours.  Users have to continue to come back to the platform in order to keep up with their followers on Snapchat.

This is a goldmine for Snapchat, but also for the businesses who understand the market.

Why Business Snapchat

snapchat, jasonfreshly, follow, social media

Follow @jasonfreshly on Snapchat to learn and laugh.

You need to ask two very important questions before starting your marketing strategy:  What are your business goals and who is your ideal customer.  With very few (far and few) exceptions, any and every business should be looking at Snapchat and the future role it plays in their marketing strategy.

Your customers are there.  People who are your potential customer are there.  Why aren’t you incorporating your business into their daily lives?  Translating the unique characteristics of your brand can only enhance the ‘Know, Like, Trust’ factor.  This is key in creating enormous loyalty from your customers.  Here’s just a small sampling of strategies your business can take advantage of:

  • Involve your team.  Let them showcase their perspective
  • Tell stories.  Through photos, video, drawing – make your products and services come to life
  • Engage your audience.  Respond back to their photos, question, etc.
  • Showcase client success stories

There are countless other ways you can use Snapchat to your advantage grow your customer base and increase loyalty from your customers.

Snapchat GeoFilters

These are for anyone.  Throwing a party, hosting an event, wanting to engage your community?  Creating custom geofilters are  only going to increase.  As the name suggest, you are creating a filter that is targeted to specific locations.  While Snapchat has their own, you can further enhance your and your community experience by creating your own.

Questions about creating a geofilter?  Want help making your own?  Give us a yell and we are happy to help you design, create, and implement your filter.  Great option for a mitzvah, birthday, surprises, corporate or social event, weddings, and the list goes on.

 

 

snapchat, jasonfreshly, social media

Scan this code while in Snapchat to follow me!

So, looking for something to do this weekend?  Download Snapchat and start playing.  There’s no right or wrong way.  It’s taking the action and doing it!  Need help, let me know your questions here, but better yet, interact with me on Snapchat for immersion lessons :).  Happy Snapping!

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marketing campaigns, social media, visual marketing, marketing strategy, customer experience
marketing campaigns, social media, visual marketing, marketing strategy, customer experience

Lay out your marketing campaigns.

Social media is such an amazing tool for businesses to get instant access to customers and tons of data based on what your customers do online.  A key things businesses sometimes struggle with is marketing campaigns and content.

This is a great article on using social media, of which I have echoed in previous blogs on making a plan.  I also encourage you to download my digital customer profile e-book to better create your ideal customer before diving into long term planning.

Social Media Marketing Campaigns

So let’s dive into marketing campaigns.  Listed below are open ended ideas that you can implement right away in your business.

  • Use Video:  Chances are the phone you carry around has pretty good camera.  Come up with a weekly informal series to connect with your customers.  Offering How-to’s or answering questions, the personal touch raises engagement.

 

  • Picture of the Day:  OK, maybe 2 a week.  Find something fun around the office.  As a designer, your desk is an important space.  As an artist, your studio sheds light on your work environment.  As a restaurant, specials can entice something to eat out.  Create a series much like the video above.

 

  • Office Life:  While everything you do around the office might not be interesting.  What about that weekly staff meeting?

 

  • Thought of the Day:  You block out ‘idea time’.  Who’s to say a lightbulb doesn’t go off.  A thought came to you that your audience could value hearing.

 

  • Behind the scenes:  Tease what’s to come and get the audience ready what’s next.  Give a little insight into how the magic happens.

Start Now!

These are just a few quick ideas you can run weekly, bi-weekly, or even daily.  It all revolved around your schedule and your time commitment.

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customer experience, customer service, social media, ideal customer, marketing strategy
customer experience, customer service, social media, ideal customer, marketing strategy

Who are you Marketing to?

It’s time to use your analytics on social media to figure out more about your customers.  In order for marketing strategies to be highly effective in our social and technological world, you have to know more and more details.

Marketing messages have to be personalized and targeted for maximum effect.  How are you capturing this information and turning it around to your advantage?

Develop Your Social Media Customer

You can start to build a picture of someone by looking at their social media.  Who they follow as well as what they post online plays into learning more about the customer.  These details play into the emotional side of a person.  Their opinions can start to be outlined which can lead you to think about how they might perceive your products or services.

How much money someone has or would spend on products and services can be told through social media profiles.  Going back to pages and businesses they like, you don’t have to know what kind of car they drive, but you can infer.  This financial component is key in knowing who is capable of purchasing with you.

What habits do your customers have?  This is another find when looking through a customer on social media.  From something as simple as Starbucks frequency to travel.  Are they someone who values the ease of Starbucks?  Do they travel for work or pleasure?

Create Your Customer Profiles

All of these instances are ways of looking at your customer from their shoes to gather information that will help your business succeed at developing what they need

and want.  Check out our Customer Profile E-Book, a free download to help you build out your ideal customer!

 


 

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social media time management, marketing strategy, digital marketing strategy
social media time management, marketing strategy, digital marketing strategy

Keep track of your time and have a plan of attack.

One of the biggest issues around social media is time management.  How is all this time on social media having a positive effect on my business?  A common questions and statement you say often.  While there are lots of ways to get sucked into cat videos, going in with a plan can mean all the difference in the world.

To be effective on social media, you need to have a plan of attack and some time management skills in your back pocket.

Social Media Marketing Strategy

Your marketing strategy will be a great way to organize your time.  This will act as a manual for target dates, goals, and help shape when you need to be on social media.  Your strategy allows you to schedule content ahead of time and know when to monitor and engage in comments.

There are plenty of platforms and services that assist in scheduling your marketing messages on the different platforms.  Combine this with smartphone apps.  Smartphone apps allow for push notifications.  As your fans and customers engage you, the app allows you to respond quickly.

Time Management

You already schedule meetings, lunches, and other activities on your calendar.  Social Media should be no different.  Reviewing your strategy, look at your goals and determine how often you should be on different platforms throughout the week.

When working with clients, we are sure to help them block out times for social media.  Taking into consideration customers, the different platforms, and their level of involvement in the platform.  One way to start this journey is by figuring out your ideal customer.  Download our e-book to help create customer profiles today!

 

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social media, hashtags, digital marketing, marketing strategy, social media management
social media, hashtags, digital marketing, marketing strategy, social media management

Are you being effective with Hashtags?

Marketing hashtags have become the norm whether they are personalized/customized to your business, for an event, or just general use.  With so much content generated by so many sources, you have to find a way to stand out from the rest.

Plan ahead with your Marketing hashtags

The strategy behind them can’t haphazard.  You want to put some thought into the details.  Look at what’s popular, look at how customers will interact and use ones you create.  What will it look like online when you launch a hashtag campaign?

Marketing considerations to remember:

  • Are you diving into the popular conversation?  This is a great way to grow your audience and increase your reach.  The popular hashtags used within your industry are full of experts and people asking questions.  It’s your job to enhance the conversation.

 

  • How does geography play into your business?  Areas, cities, states, etc. lend themselves to their own hashtags narrowing down the conversation.  Utilizing the geography aspect when relevant to your business or marketing message will help further get you in front of your target audience.

 

  • Are you having an event and want to find the conversation?  Event hashtags allow you to manage additional aspects of your event conversation.  Stay on top of monitoring all social media channels to make sure when things arise, you are able to respond quickly.

 

  • Are you ready to create your own?  This is a great way to create brand awareness and get customers to engage with you beyond just a simple transaction.  They will be more willing to share their story in conjunction with your product to their audience.

 

Be sure to give some thought on the matter before diving into a new strategy.  Your early planning will help you succeed in the long term.

 


 

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social media, social activism, marketing, traditional activism
social media, social activism, marketing, traditional activism

Merging activism across various ways and platforms

Social Media has brought a voice to anyone who is willing to use it.  Voices can be for any number of reasons and used in so many ways.  So why the double edge sword with activism on social media?

Traditional Activism

Activism has been around and  methods have been used in past campaigns are still easy and effective means.  What social media brings to the table is a more global awareness of issues.  Organizing events are made easier as communication is streamlined online.  Communities form to help spread the word.

Social Media’s Infiltration

The kicker to social media’s infiltration within the activism space happens in lack of follow through on issues.  Our attention for causes and issues shrinks after the hype has past online.  As well, a new cause comes along on social media and while trending, it’s all anyone talks about.  Our attention span to follow through with an issue has dwindled.

Social Media Speed and Response

Social Media’s language lends itself to instant gratification and responses.  This isn’t effective in the case of activism.  We have come to expect instant responses and outlets become reactionary instead of thinking critically and in a timely manner.  Our constant online and connected communications don’t lend themselves to thoughtful responses.  We react in the moment only to change course.

While I value what social media has to offer, we have to remember not everything needs to have instant reactions or responses.  It’s still important to have a thought out answer as opposed to multiple stumbles that don’t make sense.

 


 

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visual marketing, social media marketing, social media apps, digital marketing
visual marketing, social media marketing, social media apps, digital marketing

Are visuals part of your Digital Marketing Strategy

It’s time for your marketing messages and digital content to go visual!  Whether a photo or video, these post have higher engagement and reach among your followers.  So why and how can you be more effective with creating these visual options?

Visual Digital Marketing Strategy

Look at your marketing strategy as well as your products and services.  What aspects can you turn into a video for a social post, tutorial, or introduction?  Surely if a visual can enhance what you are marketing online, it’s best to do it!  Think about how your ideal customer will engage with the content.  You can also look to what others do for inspiration.

Content Reach and Engagement

Getting your content seen on social media channels is starting to get more challenging if you are a small business trying to manage it on your own.  Even full service marketing teams are working hard to stay in front of their fans.  Visuals have automatically be known to have a higher reach.  Facebook now has it’s own video service built in.  So by using it, the statics already show you’ll have a higher reach.

One way to maximize your visual efforts is with text overlays.  For Facebook, videos will start automatically without sound.  If you have text attached, it’s more likely to get the message across.  Photos can be enhanced with Text overlays as long as the photos purpose gets across.  Text can be another way to create call to actions helping to move customers along in a sales funnel.

 

There are plenty of tools out there to help create your visual content and services.  Make sure your Social Media Marketing Strategy is moving forward with lots of visual components to it!

 


 

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