While content marketing has a shiny new name, it’s been around since John Deere’s first magazine. The big shift that business are starting to catch on to though is why they need to utilize content marketing.
What businesses haven’t been focused on is how they are formatting their marketing message. Consumers now have so many options for viewing and engaging on content, why are they interested in yours? How are you helping your customers beyond the point of sale to keep them talking about your business?
Your marketing message needs to be customer focused. It’s finding those details about your customers you haven’t needed previously. As you develop a customer base, find ways to get more details out of customers through the buyers journey. What questions or fun facts can you learn that tie back to your products and services?
As you learn more about your customers and start sending them information they want and need, you’ll capture their attention. As that momentum builds, customers will be more likely to spread your messaging to their friends.
Ensure less friction by knowing where your customers are already at on social media channels and go there. Learn the platform and what the marketing message looks like. See what customers are doing on the platform so you are providing what they already are looking for and engaging.
You’ll see an amazing return on investment when your marketing efforts focus on content and your customers. Take steps now before your competitors do for success long term.