One of the biggest issues around social media is time management. How is all this time on social media having a positive effect on my business? A common questions and statement you say often. While there are lots of ways to get sucked into cat videos, going in with a plan can mean all the difference in the world.
To be effective on social media, you need to have a plan of attack and some time management skills in your back pocket.
Social Media Marketing Strategy
Your marketing strategy will be a great way to organize your time. This will act as a manual for target dates, goals, and help shape when you need to be on social media. Your strategy allows you to schedule content ahead of time and know when to monitor and engage in comments.
There are plenty of platforms and services that assist in scheduling your marketing messages on the different platforms. Combine this with smartphone apps. Smartphone apps allow for push notifications. As your fans and customers engage you, the app allows you to respond quickly.
You already schedule meetings, lunches, and other activities on your calendar. Social Media should be no different. Reviewing your strategy, look at your goals and determine how often you should be on different platforms throughout the week.
When working with clients, we are sure to help them block out times for social media. Taking into consideration customers, the different platforms, and their level of involvement in the platform. One way to start this journey is by figuring out your ideal customer. Download our e-book to help create customer profiles today!