Snapchat and why Everyone can Find Value in this Marketing Platform

Snapchat has seen a surge in growth, users, and activity over a very short time-frame.  And if you think about it in the right context, it’s no wonder.  One of the biggest factors is the total immersion experience you have on the app.  Snapchat takes up the whole screen!  No distractions, no one else’s content; simply an experience with one individual at a time.

Why Personal Snapchat

Social media thrives on 2 very important emotions:  Attention & Emotion.  Regardless which side of the screen you are on, you’re either asking for of expecting these from your followers.  When you are on Snapchat, you are in it 100%.  Engaging with friends through visual and written content.  Being connected to people near and far and sharing in their lives gives us a feeling of being there.  Of learning and growing with someone.

The other component to this is Time.  On one side, you want to consume information on your time.  It’s how the world runs now.  In Snapchat’s case, time is a deadline.  The public stories we are creating and building come at a catch.  24 hours.  Users have to continue to come back to the platform in order to keep up with their followers on Snapchat.

This is a goldmine for Snapchat, but also for the businesses who understand the market.

Why Business Snapchat

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Follow @jasonfreshly on Snapchat to learn and laugh.

You need to ask two very important questions before starting your marketing strategy:  What are your business goals and who is your ideal customer.  With very few (far and few) exceptions, any and every business should be looking at Snapchat and the future role it plays in their marketing strategy.

Your customers are there.  People who are your potential customer are there.  Why aren’t you incorporating your business into their daily lives?  Translating the unique characteristics of your brand can only enhance the ‘Know, Like, Trust’ factor.  This is key in creating enormous loyalty from your customers.  Here’s just a small sampling of strategies your business can take advantage of:

  • Involve your team.  Let them showcase their perspective
  • Tell stories.  Through photos, video, drawing – make your products and services come to life
  • Engage your audience.  Respond back to their photos, question, etc.
  • Showcase client success stories

There are countless other ways you can use Snapchat to your advantage grow your customer base and increase loyalty from your customers.

Snapchat GeoFilters

These are for anyone.  Throwing a party, hosting an event, wanting to engage your community?  Creating custom geofilters are  only going to increase.  As the name suggest, you are creating a filter that is targeted to specific locations.  While Snapchat has their own, you can further enhance your and your community experience by creating your own.

Questions about creating a geofilter?  Want help making your own?  Give us a yell and we are happy to help you design, create, and implement your filter.  Great option for a mitzvah, birthday, surprises, corporate or social event, weddings, and the list goes on.



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So, looking for something to do this weekend?  Download Snapchat and start playing.  There’s no right or wrong way.  It’s taking the action and doing it!  Need help, let me know your questions here, but better yet, interact with me on Snapchat for immersion lessons :).  Happy Snapping!