The question comes up often for a business owner or Solopreneur. For various reasons, you look into outsourcing social media as a way to keep content up on your social media channels. However, these days, it’s not enough to just post to the perspective platforms a few times a day.
What purpose did your business choose for the platforms you are on? Is your target demographic on that platform? If you aren’t clear, how can someone post on your behalf with clarity?
What are you promoting within your business? What value add do you provide to your followers and fans on social media? Have you done something thus far that was (or wasn’t) effective in that goal?
What are the data points that matter to your company? You should be looking to measure specific outcomes over a period of time. Those outcomes give you the information to grow.
Effective and customized social media management can have great returns to your company. You should expect your social media management company to be involved and know a significant amount of information about your business. These questions and more should be discussed prior to getting started which is the first step I take when talking to you about managing your social media! I would love to set up a time to go over how we can help!