Is your content converting? Your business should be sharing lots of valuable content to your audience. As you are sharing this content, is your audience also sharing the content with their following? A digital marketing strategy is an important document in an successful business. Take the extra time early on to organize your strategy to keep you on track and your customers coming back for more.
The first part of content marketing is making sure you are posting content your customers will appreciate and share. If they find value, chances are they know someone else online that will find value in your content. This is the greatest social proof to outsiders. It also boosts organic reach and analytics. When your content is sharable, it has the potential to go viral, which varies based on your current reach.
The next step to great content, measuring your call to actions and seeing visitors taking the next step in your sales process. As this step can be tracked, you can start to breakdown the data and create goals based on visitors, clicks, and follow throughs. The smallest changes can help increase the conversion percentage by double digits if you are paying attention.
Measure and Adjustments
As you build out and implement a digital marketing strategy, it’s important to watch the measurable goals and be ready to make adjustments. As you continue to break down the data points, you are able to focus more and more on growth and finding what needs help and what is working in real-time.
What goals work for you and what goals do you wish you could track better?