content marketing, digital marketing, audience reach
content marketing, digital marketing, audience reach

Is your Content Marketing attracting the right person

Is your content converting?  Your business should be sharing lots of valuable content to your audience.  As you are sharing this content, is your audience also sharing the content with their following?  A digital marketing strategy is an important document in an successful business.  Take the extra time early on to organize your strategy to keep you on track and your customers coming back for more.


The first part of content marketing is making sure you are posting content your customers will appreciate and share.  If they find value, chances are they know someone else online that will find value in your content.  This is the greatest social proof to outsiders.  It also boosts organic reach and analytics.  When your content is sharable, it has the potential to go viral, which varies based on your current reach.


The next step to great content, measuring your call to actions and seeing visitors taking the next step in your sales process.  As this step can be tracked, you can start to breakdown the data and create goals based on visitors, clicks, and follow throughs.  The smallest changes can help increase the conversion percentage by double digits if you are paying attention.

Measure and Adjustments

As you build out and implement a digital marketing strategy, it’s important to watch the measurable goals and be ready to make adjustments.  As you continue to break down the data points, you are able to focus more and more on growth and finding what needs help and what is working in real-time.

What goals work for you and what goals do you wish you could track better?



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social media marketing, business start-up, stand out in marketing
social media marketing, business start-up, stand out in marketing

Don’t blend in!

The entrepreneurial bug bit and you want to start a business.  I’ll be the first one to tell you “awesome” and then start asking you questions.  I’ve learned a thing or two along the way myself, so I know I am relatable to that initial excitement.

Easy Set-up

With modern technology, it’s easy to build a website, set up social media accounts and then say ‘OK, I’m ready to make money and for everyone to see what I have to offer’.  Hopefully you realize it take a bit more effort.  You’re going to spend lots of time organizing, writing plans, and finding your ideal client.

What I find most often though, setting up a social media and digital marketing strategy is also part of the long term doesn’t happen.  This is where a disconnect happens as your business starts to grow, but you don’t have a plan to keep your social media moving forward.  So often it gets left behind and by not being active on a public platform is worse.

Making your mark on social media

Your business has one key component allowing it to stand out from anyone else…YOU!  Social media is more than advertising and sales, it’s the personal touch people value.  This allows you to resonate and connect with your audience.  The personal touch allows for a chance to tailor your marketing message around your story and relate it to your customer needs.  Having that list of ideal clients is key to formulating a successful social media and digital marketing strategy.

Before jumping into that new business venture, let’s chat about how The Fresh Idea Group can lend a hand making that part of the process much easier.



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