LinkedIn, social media, social media marketing
LinkedIn, social media, social media marketing

What is your LinkedIn Marketing Strategy?

Your LinkedIn Profile says a lot more about you than you think.  It’s no longer a static resume.  As LinkedIn has evolved into a social platform for B2B, you are given more and more opportunities to showcase your expertise.  By adding in the additional options to your profile, you are more likely to show up as people are looking for answers to questions.  The first thing to to is make sure your profile is optimized.

First Steps in Your LinkedIn Profile

There are so many sections of a LinkedIn profile to fill out, you may wonder how you are going to fill all of them.  Don’t worry about everything, focus on what is relevant to your business and industry.  Add sections which will ultimately enhance your profile and allow you to stand out!

Manually override sections to add in words and phrases that people are searching on the platform. Your headline should include these four elements:

  • What you are
  • Who you help
  • How you make life better
  • Proof you are credible

Industry Keywords

What keywords and phrases best describe what you do?  Include these throughout your profile without stuffing them.  LinkedIn searches the majority of your profile for those words when someone does a search.  Use the summary section and job description to showcase your talents and take a story form or conversational approach instead of strictly bullet points and statistics.

LinkedIn Pulse

Take advantage of blogging through Pulse.  Expand on industry topics and provide insight to your connections so they learn more about you and what services you can offer.  Once posted, a notification will be sent to your connections.  You can also share the article with your groups for further reach and engagement.

Once you’ve taken steps to optimize your profile, there are numerous other activities you can take advantage of that require planning and strategy.



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marketing, social media platforms, digital marketing
marketing, social media platforms, digital marketing

Do you know all these social media platforms?

It’s not always about the ROI in B2B marketing.  As a business owner, it’s hard to spend money if the return isn’t clearly defined, especially if you are an up and coming business.  Every dollar counts!  However you have to think long term and you have to be effective at marketing.

Looking beyond the ROI

B2B social media & digital marketing is on the rise.  This year it seem B2B companies that didn’t think about social media are realizing effective efforts can pay off, just not with concrete ROI’s.  Marketing managers will do what they can to offer data, but data doesn’t offer the full picture.

Social Media and Digital Marketing is a long term strategy building over time.  Just like you take care of customers and continue to build a relationship, you are building an online relationship.  Data and analytical data will increase over time, but there will always be an unknown amount.  Getting over the fear of the unknown will help your business grow!

As a business owner you are already good at looking and thinking outside the box, so why is social media such a paradox?

Social Media Platforms

LinkedIn is the first start any B2B business can get behind.  Your entire office and team can and should be on LinkedIn working the platform for growth.  Sharing office content, curating content, and engaging in the discussions are the quick descriptions and only a few of the opportunities you have on the platform to increase your brand visibility.

While this is just one of many platforms out there, any marketing professional can work with you to create a strategy and plan.



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