Digital Marketing may seem like it has no personal connection to your customers, but in reality, it’s one of the best ways to keep a personal connection with them. Selling to someone once doesn’t mean they will remember you the next time. You have to engage them and make them feel like a valuable customer over and over.
How often do you check your email in a day? How many of those newsletters do you open even if you don’t like ‘junk mail’? Email Marketing is still a powerful tool in your marketing efforts. It gives you the ability to share exact information you want the reader to see and offer a direct ways for them to said information. Just remember to add their name into the email.
Social Media Customer Service
For some companies, it’s easier to get an answer on social media vs. sitting on the phone. As we check our emails multiple times a day, we are on social media multiple times a day. So if they start asking questions or acknowledging your presence on social media, you want to make sure and engage with them. In sales, you have to make multiple attempts to hook someone, commenting on social media counts as multiple attempts in one action.
Generating content online about your brand and industry is key to staying top of mind for customers and search. This starts to form an online community of readers who value your insight. This can be taken further by creating a special area for super fans that might include free samples or asking for direct feedback on new items before you release to the public.
With numerous ways to engage online, it gives you the ability to connect personally without having to knock on doors. Just make sure you have a game plan before diving in.