Sales Touch Points
More than creating content for your customers, the content provides them with more and more chances to interact with your business. In any sales funnel, there are multiple touch points any customer has to go through before making a purchase.
There are plenty of studies and statistics showing it takes buyers multiple times seeing your business and interacting with the business to turn into a sale. The ability now is determining what those interactions are.
So what are some content pieces you can start curating internally giving customers information and a reason to interact with your business?
- Posting on social media: Keep your business front of mind with engaging content your ideal customer is looking for online. Make sure the content offers people a reason to head back to your website.
- A free e-book: There’s aspects about your industry and business that can be broken down into a ‘top 10’ or ‘best practices’ or ‘trends’. This content becomes hidden behind an email sign-up form and the book becomes a lead generation.
- Host a contest on social media: Do you have something you can offer? Maybe you are trying to reach a goal in your audience numbers. Using a 3rd party app on Facebook or other social media platforms, you can monitor, collect leads, and pick a winner.
- Host a webinar: You’ve been spending all this time generating leads, gathering emails and customers through all this content. Now take all those leads and give them an opportunity to buy a new product you’ve created.
All of this work is predicated on knowing your Ideal Customer. If you don’t have customer profiles, download our free e-book to create those.