blogging, blog, content marketing, digital marketing, social media
blogging, blog, content marketing, digital marketing, social media

Are you blogging?

If you are ready to jump into content marketing as a small business, setting up a solid foundation will give you lasting results.  When referring to content marketing, I’m talking about your website blog.  Your business is now becoming a news source for your ideal customer.

Once you start up the content marketing engine, you have to keep at it.  Taking these steps before you start will ensure you don’t run out of steam.

Content Marketing Steps

  • Set a schedule:  Find out what you (or your team) can manage.  You need to keep a consistent schedule day(s) of week and time(s).

 

 

  • Finding content:  Look at websites you use currently for reading content.  Set up Google Alerts around keywords and topics you are interested in.  Look for questions people are asking and answer them in a blog, then tell the person to check out what you wrote.

 

  • Linking rule of thumb:  In most blog post you write, there should be one internal and one external link.  Post will come up that require multiple, which is fine.

 

 

When working with clients, we talk about this as well as how to tie in your social media marketing efforts.  Let us know what we can do to help your business build a marketing strategy.

 

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content marketing, marketing strategy, social media, digital marketing
content marketing, marketing strategy, social media, digital marketing

Are you helping your customers in your marketing efforts?

While content marketing has a shiny new name, it’s been around since John Deere’s first magazine.  The big shift that business are starting to catch on to though is why they need to utilize content marketing.

What businesses haven’t been focused on is how they are formatting their marketing message.  Consumers now have so many options for viewing and engaging on content, why are they interested in yours?  How are you helping your customers beyond the point of sale to keep them talking about your business?

Your marketing message needs to be customer focused.  It’s finding those details about your customers you haven’t needed previously.  As you develop a customer base, find ways to get more details out of customers through the buyers journey.  What questions or fun facts can you learn that tie back to your products and services?

As you learn more about your customers and start sending them information they want and need, you’ll capture their attention.  As that momentum builds, customers will be more likely to spread your messaging to their friends.

Ensure less friction by knowing where your customers are already at on social media channels and go there.  Learn the platform and what the marketing message looks like.  See what customers are doing on the platform so you are providing what they already are looking for and engaging.

You’ll see an amazing return on investment when your marketing efforts focus on content and your customers.  Take steps now before your competitors do for success long term.

 


 

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content marketing, digital marketing, customer experience, social media, sales funnel
content marketing, digital marketing, customer experience, social media, sales funnel

Get and keep customers with marketing.

Sales Touch Points

More than creating content for your customers, the content provides them with more and more chances to interact with your business.  In any sales funnel, there are multiple touch points any customer has to go through before making a purchase.

There are plenty of studies and statistics showing it takes buyers multiple times seeing your business and interacting with the business to turn into a sale.  The ability now is determining what those interactions are.

So what are some content pieces you can start curating internally giving customers information and a reason to interact with your business?

  • Posting on social media:  Keep your business front of mind with engaging content your ideal customer is looking for online.  Make sure the content offers people a reason to head back to your website.

 

  • A free e-book:  There’s aspects about your industry and business that can be broken down into a ‘top 10’ or ‘best practices’ or ‘trends’.  This content becomes hidden behind an email sign-up form and the book becomes a lead generation.

 

  • Host a contest on social media:  Do you have something you can offer?  Maybe you are trying to reach a goal in your audience numbers.  Using a 3rd party app on Facebook or other social media platforms, you can monitor, collect leads, and pick a winner.

 

  • Host a webinar:  You’ve been spending all this time generating leads, gathering emails and customers through all this content.  Now take all those leads and give them an opportunity to buy a new product you’ve created.

 

All of this work is predicated on knowing your Ideal Customer.  If you don’t have customer profiles, download our free e-book to create those.

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Social media, B2B sales, Customer experience, digital marketing
Social media, B2B sales, Customer experience, digital marketing

Getting your B2B Sales team to think of Social Media

Your B2B sales team has hopefully been successful at adapting to the changing landscape of sales.  Social media has become an integral part of the process to learn about prospects and customers.  They are likely to share valuable information about themselves online which can help a sales team better manger the conversations.

Sales Conversations

It can be much easier to start sales conversations and relationships when you already have some background information on your prospects.  Getting your sales team on social media platforms or integrating with your CRM will only help your team.  The valuable information provided allows the sales team to share information targeted to the prospect.

What is your sales process?  What aspects already have personal touches or could use personal touches?  Marketing content from a business is built out as a resource to its customers.  Your sales team should be part of this process.  The personalized marketing shift needs to also shift within your sales team.

Personalize the Sales Process

Sales calls can be made easier by knowing personal aspects.  Using social media dashboards or data companies that aggregate personal information, you’ll learn a wealth of information.  Information that can make or break a sales call.

While sales and marketing teams will be focused on different goals, the information each needs and collects is integral to each others success.  Giving each team access to the other will help grow your company.

It all starts with knowing your ideal customer!  Start creating customer profiles so you know who you are talking to and looking for.

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content marketing, marketing strategy, digital marketing, social media
content marketing, marketing strategy, digital marketing, social media

Where is your business in it’s Content Marketing Strategy

Your small business needs to think of itself as a news source.  If you don’t provide the information to your customer, the competition will.  Your customer is looking and you have the ability to capture their attention.

Your Friend is Big Data

There is a wealth of information available to you about your customers that’s it becomes easier for you to answer questions that your customer are asking.  It also allows you to add value to their experience on social media.  By pulling this data and analyzing, your content marketing strategy can grow your business past your competitor.

Measure and Track Content Marketing

Measure your content ROI when you have call to actions and lead generation on your website.  Do you have a free e-book or newsletter sign up?  Perhaps a new product.  Your content marketing strategy is leading someone to take an action.  If your content isn’t getting someone to take action, review it and make changes.

Our digital marketing world allows for instant feedback and changes so you are able to optimize and create the highest conversions within your business for products and services.  It can be as simple as button color all the way to how easy someone can read and absorb the information.

Is your content personalized and written in a way it speaks to someone?  This can also have a direct impact on conversions.  If someone feels they are being communicated with and not at, they are more at ease and willing to listen.  When you have them listening, tell them what they want!

You’re still helping your customer, there’s just more to offer.  Find our what that looks like for your business!

 


 

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social media, hashtags, digital marketing, marketing strategy, social media management
social media, hashtags, digital marketing, marketing strategy, social media management

Are you being effective with Hashtags?

Marketing hashtags have become the norm whether they are personalized/customized to your business, for an event, or just general use.  With so much content generated by so many sources, you have to find a way to stand out from the rest.

Plan ahead with your Marketing hashtags

The strategy behind them can’t haphazard.  You want to put some thought into the details.  Look at what’s popular, look at how customers will interact and use ones you create.  What will it look like online when you launch a hashtag campaign?

Marketing considerations to remember:

  • Are you diving into the popular conversation?  This is a great way to grow your audience and increase your reach.  The popular hashtags used within your industry are full of experts and people asking questions.  It’s your job to enhance the conversation.

 

  • How does geography play into your business?  Areas, cities, states, etc. lend themselves to their own hashtags narrowing down the conversation.  Utilizing the geography aspect when relevant to your business or marketing message will help further get you in front of your target audience.

 

  • Are you having an event and want to find the conversation?  Event hashtags allow you to manage additional aspects of your event conversation.  Stay on top of monitoring all social media channels to make sure when things arise, you are able to respond quickly.

 

  • Are you ready to create your own?  This is a great way to create brand awareness and get customers to engage with you beyond just a simple transaction.  They will be more willing to share their story in conjunction with your product to their audience.

 

Be sure to give some thought on the matter before diving into a new strategy.  Your early planning will help you succeed in the long term.

 


 

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visual marketing, social media marketing, social media apps, digital marketing
visual marketing, social media marketing, social media apps, digital marketing

Are visuals part of your Digital Marketing Strategy

It’s time for your marketing messages and digital content to go visual!  Whether a photo or video, these post have higher engagement and reach among your followers.  So why and how can you be more effective with creating these visual options?

Visual Digital Marketing Strategy

Look at your marketing strategy as well as your products and services.  What aspects can you turn into a video for a social post, tutorial, or introduction?  Surely if a visual can enhance what you are marketing online, it’s best to do it!  Think about how your ideal customer will engage with the content.  You can also look to what others do for inspiration.

Content Reach and Engagement

Getting your content seen on social media channels is starting to get more challenging if you are a small business trying to manage it on your own.  Even full service marketing teams are working hard to stay in front of their fans.  Visuals have automatically be known to have a higher reach.  Facebook now has it’s own video service built in.  So by using it, the statics already show you’ll have a higher reach.

One way to maximize your visual efforts is with text overlays.  For Facebook, videos will start automatically without sound.  If you have text attached, it’s more likely to get the message across.  Photos can be enhanced with Text overlays as long as the photos purpose gets across.  Text can be another way to create call to actions helping to move customers along in a sales funnel.

 

There are plenty of tools out there to help create your visual content and services.  Make sure your Social Media Marketing Strategy is moving forward with lots of visual components to it!

 


 

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