content marketing, marketing strategy, digital marketing, social media
content marketing, marketing strategy, digital marketing, social media

Where is your business in it’s Content Marketing Strategy

Your small business needs to think of itself as a news source.  If you don’t provide the information to your customer, the competition will.  Your customer is looking and you have the ability to capture their attention.

Your Friend is Big Data

There is a wealth of information available to you about your customers that’s it becomes easier for you to answer questions that your customer are asking.  It also allows you to add value to their experience on social media.  By pulling this data and analyzing, your content marketing strategy can grow your business past your competitor.

Measure and Track Content Marketing

Measure your content ROI when you have call to actions and lead generation on your website.  Do you have a free e-book or newsletter sign up?  Perhaps a new product.  Your content marketing strategy is leading someone to take an action.  If your content isn’t getting someone to take action, review it and make changes.

Our digital marketing world allows for instant feedback and changes so you are able to optimize and create the highest conversions within your business for products and services.  It can be as simple as button color all the way to how easy someone can read and absorb the information.

Is your content personalized and written in a way it speaks to someone?  This can also have a direct impact on conversions.  If someone feels they are being communicated with and not at, they are more at ease and willing to listen.  When you have them listening, tell them what they want!

You’re still helping your customer, there’s just more to offer.  Find our what that looks like for your business!

 


 

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customer experience, customer service, social media, ideal customer, marketing strategy
customer experience, customer service, social media, ideal customer, marketing strategy

Who are you Marketing to?

It’s time to use your analytics on social media to figure out more about your customers.  In order for marketing strategies to be highly effective in our social and technological world, you have to know more and more details.

Marketing messages have to be personalized and targeted for maximum effect.  How are you capturing this information and turning it around to your advantage?

Develop Your Social Media Customer

You can start to build a picture of someone by looking at their social media.  Who they follow as well as what they post online plays into learning more about the customer.  These details play into the emotional side of a person.  Their opinions can start to be outlined which can lead you to think about how they might perceive your products or services.

How much money someone has or would spend on products and services can be told through social media profiles.  Going back to pages and businesses they like, you don’t have to know what kind of car they drive, but you can infer.  This financial component is key in knowing who is capable of purchasing with you.

What habits do your customers have?  This is another find when looking through a customer on social media.  From something as simple as Starbucks frequency to travel.  Are they someone who values the ease of Starbucks?  Do they travel for work or pleasure?

Create Your Customer Profiles

All of these instances are ways of looking at your customer from their shoes to gather information that will help your business succeed at developing what they need

and want.  Check out our Customer Profile E-Book, a free download to help you build out your ideal customer!

 


 

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