storytelling, marketing strategy, digital marketing
storytelling, marketing strategy, digital marketing

How can your business turn into a story?

Content marketing isn’t new, but the fancy title has companies large and small trying to get it right.  It’s changing the way B2B & B2C engage with each other.  It’s only going to get more personalized as more and more details and data are in the hands of marketers.

So why is content marketing so important and effective?

A big component is the story telling aspect.  Stories have been around for millennia and we are able to relate and understand them.  Your business has to turn into a story.  What’s that great novel about?  What are chapters and short stories within the novel going to touch on?

Marketing as Storytelling

This storytelling skill is sometimes best left to the journalist.  Marketing professionals are starting to understand the skill, but it’s a unique writing style.  Expanding on the content produced by your company in a story form will allow you to further connect with your customers and build a community.  They will be more likely to also share stories if they feel they can relate.

Finding this sweet spot isn’t easy, and take time and continued work on the messages you send out.  Marketers again have to add a new skill to their tool box in order to meet this new demand.  Especially if you don’t reach out and find a journalist to join your team.

Strategy

Are you ready to tackle the project of creating a story board?  Think outside the box and look to your customers lifestyle.  Tie these key points together when creating a long term digital marketing and content strategy to ensure your company is ready to take on future marketing.

 


 

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mobile marketing, customer experience, social media marketing
mobile marketing, customer experience, social media marketing

How are you reaching Customers in Mobile Marketing?

Online eCommerce and shopping has become the norm.  The process to buy online has also been simplified.  With marketing being built around content for maximum affect, you have to start merging the gap between marketing and purchasing.

Mobile Marketing

Technology is making it easier to buy quickly and with less friction.  Friction breaks down to steps taken completing a transaction.  More steps and the conversion rate to final sale drops after each step.  Now companies are making one & two click purchases easy within their advertising.

One-Click Buying

Your content marketing has to consider the one click buy now.  Pinterest is a perfect example.  Most of the purchase process is done within Pinterest and little to no interaction with the businesses actual online store.

Is Your Marketing Mobile-Friendly?

What does your marketing look like now to drive purchases and first buys directly from other channels?  You have to remember the first buys are the hardest sells, after that they know and like your product.  So this mind-set is a good starting point.  When thinking about marketing, pay attention to factors you use in attracting those first time buyers.  Incorporate them into the one/two click purchase social advertising for maximum impact with repeat buyers.

Remember to keep your ‘sales’ chatter to an even balance.  Social Media still isn’t about direct selling, but more creating the brand awareness and lifestyle around your company customers will embrace.  When the hard sell comes out in advertising, you are not going to have the results you wanted.

Start working towards a strategy with long term planning for everything coming in marketing!

 


 

 

 

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social media, marketing, time management

Get a system in place for social media

Are you blocking time off for Social Media, Marketing, Advertising?  I bet that you block time off already to grow your business through client relations, now it’s time to add in the marketing and promotion of your business as well.  Most non-marketers (and some marketers) over-think the process of social media.  I talked about setting up a system here, so let’s take that system and now time block.

Starting off on the right foot:

Realize how often in the week you have time to set aside.  How much content do you have to share in a week?  How many platforms does your business engaging?  Think about not only social media, but email marketing, blogging, content generation, etc.  Be upfront about the time commitment and add a bit more time initially to get use to the new system.  Look at it another way, if you block off more time than you need, you found time in your schedule!

Let’s now give an example:

You are a small business with 3 social media platforms, Email marketing, and a blog.

  • Blogging:  This content provides the links to share on email and social media.  This content also allows you to stand out as an expert in your industry and on what you sell to clients.
  • Email Marketing:  When used in a full marketing strategy, email marketing is a powerful tool to keep your products and services front of mind.  Share awesome content, news, and links to your other platforms.  Can you also provide incentives or perks in promoting those links?
  • Social Media:  These platforms have a ‘bull-horn’ effect.  You have to ability to send out content and provide value to your fans on social media.  It’s a balance of links back to your website to convert sales, and provide fun content that your clients will love to share.

This is a quick reason to understand why time blocking is important to keep you and your business social media marketing on track.

 


 

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