Content marketing isn’t new, but the fancy title has companies large and small trying to get it right. It’s changing the way B2B & B2C engage with each other. It’s only going to get more personalized as more and more details and data are in the hands of marketers.
So why is content marketing so important and effective?
A big component is the story telling aspect. Stories have been around for millennia and we are able to relate and understand them. Your business has to turn into a story. What’s that great novel about? What are chapters and short stories within the novel going to touch on?
Marketing as Storytelling
This storytelling skill is sometimes best left to the journalist. Marketing professionals are starting to understand the skill, but it’s a unique writing style. Expanding on the content produced by your company in a story form will allow you to further connect with your customers and build a community. They will be more likely to also share stories if they feel they can relate.
Finding this sweet spot isn’t easy, and take time and continued work on the messages you send out. Marketers again have to add a new skill to their tool box in order to meet this new demand. Especially if you don’t reach out and find a journalist to join your team.
Are you ready to tackle the project of creating a story board? Think outside the box and look to your customers lifestyle. Tie these key points together when creating a long term digital marketing and content strategy to ensure your company is ready to take on future marketing.