For any client that I talk to, this is one of the big questions we talk about and find an answer to. Is there a magic number? No. However there are plenty of ways to measure and adjust as you build out a strategy. With all the social media platforms out there, each one has it’s own set of engagements and demographics to decipher.
Doing the research
When you sit down to understand who you are marketing to and using the engagement graphic in this post from Pew Research Center, you can start to put the marketing puzzle together. Have you asked all the questions needed to find your ideal clients? Chances are your ideal clients are on multiple platforms. Gathering information ahead of time will make the long game of social media less daunting. It can also be effective to outline your growth points as you look at all the research.
Moving Forward on Social Media
Armed with data and an outline, it’s time to start. Best advice, what can you handle? Once you start, you have to keep pace with your initial schedule. Social Media becomes a marathon, so sprinting out of the gate isn’t effective. You want to make sure your starting point is something you can keep up with and grow. As the engagement grows, you’ll have more to post and be more motivated to keep going and adding more content.